As CMOs question their marketing suites, Hightouch's Adam Greco explains why 'Suite Fatigue' is growing and how to build a more modern stack.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Greg Kihlstrom As a ...

Most brands treat Close Friends like a throwaway setting. Used intentionally, it can function as a high‑impact micro‑CRM hiding in plain sight.

All the tools and technologies that a business utilizes for its email marketing campaigns are collectively known as a marketing stack or martech stack. The stack allows the business to measure, ...

It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations. Regardless of where our financial years fall, this time of year ...

Stack Moxie helps automate testing and monitoring across the sales and marketing tech stacks. M.H. Lines, Stack Moxie’s CEO, explained that its customers often missed the real-time notification of ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

SAN FRANCISCO--(BUSINESS WIRE)--Airbyte, the leading open data movement platform, today announced that it has been recognized as an Integration & Modeling leader in the Modern Marketing Data Stack ...

It’s a challenging commercial landscape for B2B marketers today. The end of cheap money from insatiable investors and the cooling of post-pandemic hyper-growth means the focus has shifted. Growth at ...

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Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. When building out a marketing infrastructure, the tools and ...