Marketing leaders shouldn’t ignore new technology or emerging trends, but they must understand the timeless fundamentals that ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape. The keynotes and sessions underscored the importance of adapting to new ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters. Over the past two years, companies (including ours) have been experimenting with ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating ...

As brands increasingly include morality clauses in contracts with partners, they need to plan carefully to mitigate financial and reputational harm.