Finding the perfect shade of foundation has always been a struggle for me. I’ve tried so many different brands, but even the ...

No7 has launched an AI-powered personalised foundation shade finder to provide customers with the best product recommendations based on their unique skin needs and skin tone. In partnership with ...

For foundation wearers, finding the perfect match is a battle. Whether it's finding the right shade, the right amount of coverage, or the finish you like, there's a lot of "trying before buying" going ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Typically when we need to purchase a new foundation we make a laundry list of all the things we want to the makeup to do. Then we head to the store and begin swabbing shades on our chins and on our ...

I never know how to select the correct colour foundation for my skin tone – a friend advised me that because I am fair with pink undertones, I should look for a more yellow-based foundation. Is this ...