For one week only, Scandinavian “It” girl Matilda Djerf is bringing a bit of her native Sweden to the Big Apple. Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its second New ...
Hailey Bieber and Matilda Djerf are both internet it-girls. The former is a model meets beauty brand founder (does Rhode ring a bell?) known for kicking off the "glazed donut" trend. The latter is a ...
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