Mattel is back and continuing to celebrate Jurassic Park's 30th anniversary with another Hammond Collection release. Dr. Wu and Mr. DNA have finally arrived for the first time with a new special ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel delivered new evidence in its second-quarter ...

After "Barbie," toy company Mattel is turning more of its famous brands into movies. Upcoming movies will be based on Barney, Uno, and Magic 8 Ball. Here are 17 live-action movies that have been ...

Last week, President Donald Trump advised Americans that his trade war could result in children’s dolls costing “a couple bucks more.” That, at least, seems to have come to fruition. Mattel, the toy ...

Mattel is accelerating its efforts to reduce reliance on Chinese manufacturing due to steep U.S. tariffs, aiming to decrease imports from China. The company plans to raise prices on some toys in the U ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Play-Doh Barbie, a Hasbro toy resulting from a rare ...

Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It’s a huge deal. You’re ...

If you need any toys for the holidays, now might be the best time to shop. Mattel, the giant behind beloved brands like Barbie, Hot Wheels, Fisher-Price, American Girl and many more, announced during ...

Mattel has introduced a brand-new Fisher-Price Barney toy line, inspired by the return of the purple dinosaur in the new animated series Barney’s World. The toy line spans plush, role-play items and ...