If your business runs online sales or marketing campaigns, it’s important to know which activities are working and which aren’t. Accurate data is key in making smart decisions, and the power of online ...

A five-step pilot approach to effective measurement of medical affairs omnichannel efforts. Medical affairs (MA) teams play an essential role in ensuring healthcare providers (HCPs) have accurate ...

Today the 401(k) plan is more than an investment program, it is a retirement plan. How successful is your company’s 401(k) retirement plan? Do you know? In recent years, plan sponsors have been ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, Chief Analytics Officer at ...

Tracking your bottom-line sales revenues is not enough to give you the critical information you need to create the most effective sales plans and results. Knowing how products sell by price, ...

Marin County supervisors approved a revised version of the Measure A sales tax measure for the June 7 ballot on Tuesday. The vote followed a heated community debate over changes in its expenditure ...