How to read Meta Ads metrics like a system, not a scoreboard

Stop toggling off “losers” based on surface metrics. Analyze relationships between KPIs to pinpoint bottlenecks and drive sustainable growth.
Morningstar

Meta: WhatsApp Ads Stand to Add Incremental Ad Inventory, Supporting Top-Line Growth

On June 16, Meta Platforms META announced that it will begin placing ads on WhatsApp, a messaging app with over 3 billion monthly users. The ads will show up on the Updates tab, a feature used by more ...
Entrepreneur

How Meta Generated $32 Billion in Ad Revenue Last Quarter — and How You Can Create Million-Dollar Weekends Using the Same Strategies

Meta’s staggering $32 billion quarterly ad revenue isn’t just about size; it’s about strategy, systems and execution as well. While most entrepreneurs look at giants like Meta and assume their ...
MarketersMEDIA Newsroom

Meta Ad Library Scraper With AI Competitive Intelligence Feature Available

Miami, United States, February 9, 2026 /PressCable/ -- Following the recent announcement, GetHookd's revamped Meta ad library ...
Search Engine Land

6 advanced (yet missing) Meta Ads KPIs to track success

Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality ...
Reuters

Meta tolerates rampant ad fraud from China to safeguard billions in revenue

SAN FRANCISCO - Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide. Though China’s ...
Morningstar

Meta: Ads on WhatsApp Stand to Add Incremental Ad Inventory, Supporting Top-Line Growth

On June 16, Meta announced that the company will begin placing ads on WhatsApp, a messaging app with over 3 billion monthly users. The ads will show up on the Updates tab, a WhatsApp feature used by ...