I’ve worked in influencer marketing for over 10 years, and the most notable shift I've seen in the last few has been the rise of micro-influencers. Back in 2022, HubSpot’s research showed that ...

Micro-SaaS companies are emerging as a unique niche within the Software as a Service (SaaS) landscape. With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often ...

Micro influencers are popping up all over Boston, sharing details of their days, favorite restaurants and workout routines to their online followers. Micro influencers are content creators who have ...

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...

"Micro-influencers are changing the way brands connect with audiences. They deliver engagement, not just impressions," said Lindsey Wilkes, SVP, Business Development at Orange 142. "This guide gives ...

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Is Gap Inc. bringing back the micro-influencer? The apparel ...

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to ...

Social media influencers are no longer a niche phenomenon—they are a global force shaping consumer behavior. With over 50 million people worldwide identifying as influencers, and 2 million of them ...

The smartest brands are using gifting not as a stand-alone tactic, but as a foundational layer within a broader influencer and go-to-market strategy.

New guide offers strategies for leveraging nano- and micro-influencers to drive ROI and brand trust in an increasingly crowded digital space AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Orange 142, a ...