Gap’s viral denim campaign with KATSEYE is taking over the internet — and now it’s drawing listeners back to Kelis’ classic “Milkshake.” According to data from Luminate, streams on “Milkshake” jumped ...

Gap's latest comeback didn't start in a boardroom. It started with a dance. When the San Francisco–born apparel brand dropped a denim campaign this summer featuring global girl group Katseye grooving ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Katie Notopoulos Every time Katie publishes a story, you’ll get an alert straight to your inbox ...

When Shake Shake’s latest campaign say it is “worth it,” it’s not actually talking about the shakes. The ad, from agency Preacher, “shows guests that it’s worth the hype and the trip, thanks to the ...