Exclusive: The Most Interesting Man in the World Jumped When Dos Equis Asked Him Back

The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole ...

After a Decade, Dos Equis’ Original Most Interesting Man in the World Returns

Dos Equis announced on Friday that it is reviving one of advertising’s most recognizable characters, announcing the return of ...

Dos Equis brings back the Most Interesting Man—and bets nostalgia still sells beer

In a marketing push that kicks off with a new 60-second spot airing on ESPN during the College Football Championship Game, Heineken’s Dos Equis has rehired Jonathan Goldsmith to play the Most ...

Dos Equis Brings Back the Most Interesting Man in the World

Jonathan Goldsmith, now 87, returns to a beer business that has changed plenty since his last appearance for Dos Equis.

Dos Equis revives ‘Most Interesting Man’ ads as beer sales struggle

Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around ...

He’s back! Dos Equis revives its ‘The Most Interesting Man in the World’ campaign

Some 83 percent of people who saw Dos Equis’ original Most Interesting Man in the World ad campaign wanted it to return ...
Food Dive

Why Dos Equis revived the Most Interesting Man amid category headwinds

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the ...

DOS EQUIS(R) BRINGS BACK THE MOST INTERESTING MAN IN THE WORLD(R)

Dos Equis (R) is imported into the US by HEINEKEN USA Inc., the nation's leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world's most international brewer.