One of California's most treasured pastimes isn't just fun. It also generates big money for coastal communities. For Central California's Santa Cruz, surfing the region's waves can add up to nearly ...
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Santa Cruz County | New report explores relationship between sea level rise and surfing
SANTA CRUZ — The local nonprofit Save the Waves Coalition released a report Tuesday that shows how sea level rise could affect Santa Cruz County surf breaks and the local economy. “Surfing is more ...
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What’s a Wave Worth? New Study Finds Santa Cruz Surfing Accounts for $200 Million Annually
How much is surfing worth to a community? In this case, it's not a metaphorical or emotional question. It’s financial. A newly released, first-of-its-kind study has a science-based deep dive into that ...
In the summer of 1885, three teenage Hawaiian princes visiting Santa Cruz dragged hand-hewn, 17-foot redwood boards — each weighing more than 200 pounds — across the sand at Main Beach. Riding waves ...
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