There are two ways to appear smart—look it or sound it. Looking smart is OK, but if it ends when you open your mouth, how does that help you? There are many life hacks, but finding the perfect word in ...

Pleasant-sounding words are easier to remember, according to a study. People perceive words with different sounds as differing in their beauty, say linguists. The new study suggests that the phonemic ...

Made-up words like “clisious” and “smanious” are easier to remember when they sound beautiful. Could the feel of a word shape how we learn languages, sell products and even how languages evolve?

Rikke Louise Bundgaard-Nielsen does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant ...