L’Oreal’s NYX and Samsung have partnered to launch a virtual reality (VR) makeup tutorial in select stores, the “Impossibly NYX Professional Makeup” Gear VR experience. In-store shoppers can use ...

Samsung’s virtual reality collaboration with NYX Professional Makeup may be a sign that the retail industry, particularly the beauty sector, is starting to wrap its head around VR and its place in ...

With social media, it’s now easier than ever to access a broad range of makeup tutorials — complete with information on exactly which products are being used. To take the experience to the next level, ...

NYX Professional Makeup is partnering with Samsung for an in-store virtual reality experience, according to a company press release. NYX said it will use Samsung's Gear VR Controller technology, which ...

NYX Professional Makeup is venturing into the world of virtual reality with the help of Samsung Electronics America. The two companies have announced their collaboration in bringing virtual reality ...

NYX Professional Makeup, which already operates some of the most technology-loaded retail doors in the beauty industry, is launching virtual reality makeup tutorials in select stores starting on Dec.

Add Yahoo as a preferred source to see more of our stories on Google. CAPTION: Impossibly NYX Professional Makeup powered by Samsung GearVR on youtube Virtual reality makeup tutorials could be the ...