A new study claims YouTube’s recommendation algorithm may steer men and women toward vastly different political content, raising fresh concerns about online echo chambers and polarization.

Low-quality AI-generated content is now saturating social media – and generating about $117m a year, data shows ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

YouTube’s 2026 algorithm update prioritizes authentic viewer satisfaction over pure watch time, reshaping how creators and brands plan growth. The change, alongside the new Creator Partnerships ...

YouTube Shorts, the shortform platform from Google-owned video giant YouTube, has seen massive success since its launch in September 2020. Today, an estimated 1% of all waking human hours are spent ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

Over the years, the YouTube suggestion algorithm has become pretty complex. I’ve noticed that it can extrapolate my tastes very well based on my watch history, continuously tempting me to consume more ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...