News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok Meta has begun to test ads on its Threads platform “with a handful ...

Last week, TV measurement hit a long-awaited milestone when Nielsen announced that it will stop offering panel-only ratings as a standalone currency offering later this year. In the meantime, Nielsen ...

A preview of the highly anticipated revamp of Nielsen's national TV measurement Big Data + panel service -- a combination of Nielsen's existing panel data plus data from streamers/pay TV distributors ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

A major shift is underway with how viewership is being counted — and football is a big beneficiary. By Rick Porter Television Business Editor A significant change to Nielsen’s ratings methodology is ...

Add Yahoo as a preferred source to see more of our stories on Google. Chris Smith/TheWrap/Nielsen Marking the latest iteration of TV ratings during the increasingly complicated and fragmented ...

NEW YORK — With the start of the broadcast and football seasons this month, Nielsen is excitedly ready to provide the industry data based on enhanced Big Data + Panel methodology. For Nielsen, it is ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

Marking the latest iteration of TV ratings during the increasingly complicated and fragmented streaming era, this fall the industry will adopt Nielsen‘s Big Data + Panel, the first accredited national ...