Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no ...

Nielsen is making a change to its Portable People Meter panel operations, extending the tenure of panel homes from about two years to roughly three years. The adjustment, set to take effect August 12, ...

As we’ve gotten deeper into the streaming era, it’s become ever clearer that the controversy over audience measurement is not going away. Enter VideoAmp, one of the leading “alternative” currencies ...

Add Yahoo as a preferred source to see more of our stories on Google. Chris Smith/TheWrap/Nielsen Marking the latest iteration of TV ratings during the increasingly complicated and fragmented ...

Nielsen will provide local television measurement across Gray Media’s entire U.S. footprint in the 113 U.S. designated market ...

Nielsen wants to regain its reputation as a fully accredited TV measurement service. On Wednesday, Nielsen notched a bit closer to that goal with its announcement of Media Rating Council accreditation ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...

The implementation of Nielsen’s Big Data + Panel ratings method has thrown a wrench in how TV viewership has been measured. And there is perhaps no television product that has been impacted more by ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement combines ...

Black America’s engagement and cultural influence are driving growth in key sectors of the media landscape that every ...