This change will allow AI applications to access and analyze Google Ads data through natural language for the first time. The MCP Server for Google Ads is now publicly available on GitHub, Google ...

At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.

Wrangling your data into LLMs just got easier, though it's not all sunshine and rainbows Hands On Getting large language models to actually do something useful usually means wiring them up to external ...

Paula Despins, Amazon Ads VP of ads measurement, explained at IAB ALM how advertisers and partners can use one integration to ...

Advertising agency releases step-by-step guide following Amazon’s MCP Server open beta launch, enabling sellers to manage campaigns through ...

Google is attempting to make it easier for developers to access its documentation by creating the Developer Knowledge API and corresponding MCP server, both now in public preview.

The ability to connect to both cloud and on-premises versions of Azure DevOps is a significant advantage. It means the server ...

Today’s AI coding agents are impressive. They can generate complex multi-line blocks of code, refactor according to internal style, explain their reasoning in plain English, and more. However, AI ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Anthropic today released a new open source protocol to let all AI systems, not just its own, connect with data sources via a standard interface. Model Context Protocol (MCP), the company said in its ...