As the popular saying goes: A goal without a plan is just a wish. This applies to a corporate strategy. It can look great in a proverbial template, but it falls flat if there is no documented action ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

Opinions expressed by Entrepreneur contributors are their own. Companies that make things have certain characteristics that set them apart from others, including retailers and service firms. They take ...