Opt-in e-mail or permission-based marketing has been rightly touted as a means not only of differentiating legitimate direct marketers from low-rent spamsters, but of building stronger customer trust ...

The arguments about opt-in versus opt-out marketing can be intense. Both approaches have their supporters: The opt-out method is typically favored by business leaders, who claim that all’s fair in ...

E-mail marketers anxious to see that their opt-in mailings are not mistaken for spam are finally seeing brighter days, new research suggests. While the journey to the customer’s inbox is getting ...