When the Lego Optimus Prime was announced, everyone was talking. It's a Lego building set which actually transforms, much like the vast majority of Transformers. But when this set releases on June 1, ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

LEGO has officially unveiled a Transformers Optimus Prime set and yes, it can transform without removing a single piece. Standing at more than 35cm tall in robot mode and 15cm high as a truck, the set ...

Like so many companies before it, Hasbro finally realized that while it’s easy enough to imitate the elements of LEGO, nobody does brick-built toys better. Back when the company tried its own Kre-O, ...

Freelance writer Amanda C. Kooser covers gadgets and tech news with a twist for CNET. When not wallowing in weird gear and iPad apps for cats, she can be found tinkering with her 1956 DeSoto. Lego ...

In brief: Fancy acquiring an Optimus Prime collectible but can't justify spending $750 on the latest creation from Robosen / Hasbro? Fret not as Lego will soon have you covered for far less scratch.

The LEGO Group and Hasbro are creating the first combined fully-transforming LEGO Transformers line, beginning with Optimus Prime. This is the first time Hasbro and LEGO have worked together, in what ...

Lego Optimus Prime lives up to expectations, big time. It isn't as quick to transform as we'd hoped and the mid-section is overly fragile, but the kit is firing on all cylinders in every other regard.

LEGO and Hasbro announced a new set that dreams are made of a couple of weeks ago. That's right, LEGO is making Transformers sets, and the kick-off is the ultimate one. Optimus Prime, leader of the ...