Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

Can you run a successful inbound marketing strategy without any direct mail, offline events, or other forms of outbound marketing? Can you grow your company on outbound marketing alone without any ...

Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

IN marketing, you either hunt for customers (outbound) or attract them (inbound). This article will explain the difference between outbound and inbound marketing, the pros and cons of each, and how ...

Technology is continuously pushing the marketing industry to new extremes. The old-school marketers watched it happen decades ago with the invention of the telephone, followed by the rise of ...

While outbound marketing’s power is a shadow of its former self, it will always play a vital role. Especially when used with inbound marketing. Is Outbound Marketing Dead? image Is Outbound Marketing ...

Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 ...