PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful.

It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible. They believe that by letting the machines ...

Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your PPC goals. Search engine marketing, much like love, is ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s search marketer answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out ...

Lesson 1 of running a PPC campaign: track your conversions. A simple rule that we all try to stick to. But sometimes we can’t. Not all campaigns work so easily. It may be that conversions are too few ...

How to Implement a Tiered PPC Bidding Strategy When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

A WebmasterWorld thread has new discussion around the topic of pay-per-click (PPC) bidding wars. A PPC bidding war is when two or more advertisers want to out bid each other in the search ads in order ...

From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success, many businesses not currently using ...