Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...

Free SEO & PPC tools » Ad Calculators » YouTube Engagement Rate Calculator Chat with SearchBot Use this useful YouTube Engagement Rate Calculator to work out the engagement rate for your videos, or ...