Paramount Skydance is bringing on finance executive Dennis Cinelli as chief financial officer — with his appointment coming as the company is in the midst of a hostile takeover bid for Warner Bros. Discovery.

Paramount is giving more power to a streaming data and insights executive as part of David Ellison's plan to make Paramount into a tech-first company.

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in what it called 'marquee sporting events,' starting January 24 with the debut of UFC matches on Paramount+.

The European Union's antitrust regulators are expected to scrutinize rival bids by Netflix and Paramount Skydance for Warner Bros. Discovery at the same time, setting up an unusual head-to-head competition review,

Paramount Skydance faces declining linear TV, unprofitable streaming, and high leverage risks from a potential Warner Bros. acquisition. Read why PSKY stock is a sell.