The long-anticipated cookie deprecation on Google Chrome is set to alter how e-commerce businesses fundamentally target and engage with customers. While some see this change as challenging, I believe ...

You may have heard a little rumor about third-party cookies. Something along the lines of, "Although they’ve served the business world well, their days are numbered." Despite the news suggesting third ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chalmers Brown Consumers ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. By now, everyone has heard ...

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in your arsenal. However, as stringent consumer privacy laws like GDPR and CCPA ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With third-party cookie-less marketing nearly here, a new research ...

As third-party cookies fall out of favor, advertisers have been seeking alternative methods of ad targeting. Such efforts have resulted in the emergence of retail media networks that rely on troves of ...

Organizations have another year to finalize their first-party data collection strategies since the deprecation of third-party cookies by one of the major browser and search providers has been delayed ...

BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data platform (CDP) BlueConic bought Jebbit, which creates quizzes, surveys and other ...

BOSTON–(BUSINESS WIRE)–Feb 9, 2021– BlueConic, the world’s leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate ...