Patrón becomes the Recording Academy’s official tequila partner and debuts the awards show’s first-ever signature cocktail: ...

HAMILTON, Bermuda, Jan. 15, 2026 /PRNewswire/ -- PATRÓN (R) Tequila, the world's number one super-premium tequila (1), is proud to announce its new partnership with the Grammy Awards (R) as the ...

HAMILTON, Bermuda, Aug. 21, 2025 /PRNewswire/ --PATRÓN® Tequila proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first design evolution since the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Patrón has partnered with global music platform Boiler ...

Tequila is one of the most popular spirits today. According to the Distilled Spirits Council, an industry advocacy group, Tequila is the fastest growing spirit in the US, with revenue in the category ...

There's a reason most people instantly think of Patrón whenever they're encouraged to think of tequila. Among the finest, smoothest, most reliable purveyors of high-quality tequila on the market, ...

Weber Ranch's co-founders want customers to enjoy Weber Ranch 1902 Vodka in a Ranch Water, which is a cocktail with tequila, sparkling water and lime. Weber Ranch is vodka, but it's made from the ...

PATRÓN Tequila teamed up with Rolling Stone on Saturday, October 5th in Austin, TX to kick off the city’s largest annual music festival with the debut of The Green Room event – a one of a kind ...

While October marked the end of Austin’s largest annual music festival, PATRÓN Tequila and Rolling Stone decided to throw one last hurrah with an epic performance by country pop star Dasha in another ...