I’m a veteran of the Cola wars. I remember when “Diet” emerged as the new word attached to low-calorie sodas, and when the preferred label shifted to “Light,” as in Pepsi Light. Don’t get me started ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pepsi unveiled a new holiday marketing effort that ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

Editor’s note: This story has been updated. Deep in the heart of Coca-Cola territory in Georgia, PepsiCo is launching a new front in the cola wars — with the return of the Pepsi Challenge blind taste ...

Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...

Social content attacking its chief rival remains a focus for Pepsi as it tries to boost zero-sugar offerings for the holidays. Pepsi is toying with its chief rival’s holiday marketing iconography to ...