Marketing departments have historically been the first and hardest hit when budget cuts come to the industry. As a former CEO explained it to me: The spends on a ...

Digital marketing has become one of the more complicated operational functions in automotive dealership operations. Over the last decade, the number of platforms, data sources, and consumer ...

Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...