Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign ...

Google's Performance Max smart shopping ad platform has been integrating AI to enhance the campaign creation process since 2021. Now, Google is stepping up Performance Max's offerings a notch with new ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Google is pushing advertisers to use a tool called Performance Max that uses AI to place ads. Some advertisers are planning on reducing spend on PMax because they can't control where ads appear. These ...

Some Google sales staffers are moving from selling into large companies to mid-sized companies. The move comes as Google's "rocketship growth" slows. These staffers are heavily incented to sell AI ...