Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Join our webinar to learn about effective Google Ads strategies for Performance Max Smart Bidding and drive better results.

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...