Performance measurement – if done right – can be a core activity to move the health care system to higher value for the American public, while rewarding health professionals and health care ...

Suggested Citation: "Appendix J Commissioned Paper: Palliative Care/End-of-Life Measures--Sydney Dy and Joanne Lynn." Institute of Medicine. 2006. Performance Measurement: Accelerating Improvement.

Over the past several decades, an appealing idea rapidly gained popularity: The government could advance a health care system that rewarded the quality of care rather than the volume of care. Medicare ...

As campaigns grow more complex, understanding the true business impact of marketing is critical. Elias Psarologos, Regional Director at Blis, explores how geo-incrementality and Blis Smart Holdout ...

We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on the potential benefits and challenges for advertisers when it comes to ...

TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...