When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out ...

That foundation matters. It creates consistency and avoids obvious inefficiencies. But it’s not where the biggest gains come from. Looking back over the past 10 years, many of the most meaningful ...

Google's updated Performance Max guide provides retail marketers with new strategies. The guide encourages targeting major retail events, streamlining campaign structures, and acquiring high-value ...