1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact ...
If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...
Have you ever wondered why two people can say exactly the same thing in a meeting, but only one of them gets credit for it? Many times it’s the way we sound that makes the difference between whether ...
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