Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

Add Yahoo as a preferred source to see more of our stories on Google. Philz Coffee is adding a new loyalty program, following its acquisition by private equity firm Freeman Spogli. (Courtesy of Philz ...

Add Yahoo as a preferred source to see more of our stories on Google. Jimmy John's is launching a new points-based rewards program. (Courtesy of Jimmy John's) This story was originally published on ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Wallet in Telegram launched Wallet Rewards, offering a $500,000 first season as part of a broader push to expand user rewards ...

Delta Air Lines' SkyMiles has been ranked the world's most valuable airline loyalty program, with an estimated valuation of more than USD ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

For loyalty status on Carnival Cruise Line, it’ll soon be points that count – not just how many cruises you’ve been on. Carnival will overhaul its loyalty program next year, measuring status largely ...

Wells Fargo has expanded its rewards program by adding a new transfer partner to its roster, Wyndham Rewards®. Starting April ...