The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge consumers from one-time visitors to lifetime fans, Paytronix says.

Loyalty programs are rapidly transforming in 2026 from static, points-based perks into strategic, data-driven systems designed to drive profitability, emotional engagement, and real-time value. Brands ...

Add Yahoo as a preferred source to see more of our stories on Google. Philz Coffee is adding a new loyalty program, following its acquisition by private equity firm Freeman Spogli. (Courtesy of Philz ...

Value is key to the loyalty revamp, and the approach could drive in-restaurant traffic and help the company win over less ...

Add Yahoo as a preferred source to see more of our stories on Google. Jimmy John's is launching a new points-based rewards program. (Courtesy of Jimmy John's) This story was originally published on ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Cashback loyalty programs are gaining traction as a preferred alternative to traditional point-based systems in Singapore. Key aspects of this trend include. Immediate Financial Benefits: Cashback ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study ...