Carnival Cruise Line's new Carnival Rewards loyalty program offers a two-track system for earning rewards. Here's everything ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Loyalty programs can also backfire. Points that vanish if you don’t shop according to the brand’s timeline, or airline miles ...

Fast food loyalty programs are aplenty -- but some likely pay off more than others. Here's a look fast food loyalty programs ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...

What is loyalty actually changing and what value is it creating that wouldn’t exist otherwise?  Many programs create activity ...

Key point: Whether your business runs a retail loyalty program, a restaurant rewards app, a software referral campaign, or an online sweepstakes, these programs often collect customer information, and ...

Pizza Hut is moving its Hut Rewards loyalty program away from a focus on pure points accumulation toward a more experiential system, according to an emailed press release. Hut Rewards still retains a ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...