Brian Phifer reinforces Phifer & Company’s trusted reputation with expanded services in executive coaching, communications strategy, and leadership development.

Before you action any request, deploy what I call the “Three Why Framework.” Ask why three times to get to the real issue.

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

As a CEO, your branding strategy and your reputation management strategy should be aligned if you want to ensure they contribute to business growth.

Join our Nasdaq eVestment Best Practices Workshop on Positioning your Strategies for Success. This workshop is tailored for product and marketing teams and will explore how you can evaluate the ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. There’s an interesting conundrum in the marketing world: ...

Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts. If you’re not regularly producing thought ...

The healthcare industry is undergoing large and fundamental changes with implications that are not fully visible. The Patient Protection Accountable Care Act, which was an important catalyst for the ...