If you read popular science books about the brain, you might have encountered a new “grand theory” called predictive processing. If you haven’t yet, you will. Over the last two decades, it has gone ...
Neurologists use millisecond-level M/EEG tracking to prove the human brain and AI language models organize and predict language using parallel processing principles.
In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.
Hallucinations and ego-disturbances are core symptoms of schizophrenia spectrum disorders (SSD), characterized by misperceiving one’s own actions and thoughts as externally produced or controlled [1].
Atypical sensory processing is a common feature of autism, yet the neural computations that give rise to these differences, particularly in relation to biological sex and etiological origin, remain ...
Science is just starting to understand the benefits of athletes putting their brains in ‘auto pilot’
In a much-publicised 2014 study, two Japanese neuroscience researchers found Brazilian soccer star Neymar used 90% less of his brain capacity – measured by neuron signals – compared to a group of ...
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