Whitbread, the owner of Premier Inn, has doubled down on a strategy to convert its underperforming restaurants into profitable hotel rooms, as the company works to overcome revenue headwinds. The ...

In 2022, it was announced that the new hotel would be a Premier Inn. Amended plans for a 187-bed hotel were submitted in October 2023, and approved by Brighton and Hove City Council on March 13, 2024.

Have you ever wanted to take the feeling of sleeping in a hotel bed home with you? Well, thanks to Premier Inn at Home, you can. And as part of its Black Friday offering, you can do so for even less.

Premier Inn has fundamentally changed the way it views and delivers customer service after undertaking a research project that has helped it improve the level of return visits. Things have also ...

Premier Inn, the U.K.’s largest hotel chain, has appointed creative agency Born Social as its social AOR. The agency will be responsible for creative development, production, design and community ...