Paul Rodriguez took to Instagram recently to announce Aimu Yamazuki’s official spot on the Primitive Skateboards team. Long overdue if you ask me, but Paul’s message made the wait worth it. Hot on the ...

Primitive Skateboarding is no stranger to nerd culture. Paul Rodriguez's brand has collaborated with Rick and Morty, Dragon Ball Z, and Naruto Shippuden in the past, and now it's bringing Marvel into ...

This was one of those announcements that made me double-take and ask myself, “Wait, he wasn’t pro already?” And honestly, that reaction alone tells you everything you need to know about how deserved ...

Manchester City has today announced a collaboration with Never Made and Primitive Skateboarding to launch a limited-edition merchandise collection. This sees the Club work closely with acclaimed ...

Primitive Skateboarding is taking classic superhero artwork by legendary French artist Jean Giraud, better known as Moebius, and emblazoning it across a line of skateboards and skater gear as part of ...

Even though Paul Rodriguez has his own signature Nike shoe, Primitive Skate shop isn’t known for their sneakers. They’re a legit skate shop, focusing on decks, trucks, and other skating paraphernalia.

Kikkoman Foods, the worldwide soy sauce maker with a plant in Walworth, has teamed up with Primitive Skateboard Co. to produce a line of skateboard clothing and skateboards bearing the Kikkoman ...

Sailor Moon first debuted with its manga series in 1991, running for 18 volumes, and getting an anime adaptation the following year in 1992 from Toei Animation, the same big studio behind the likes of ...

For the past eight years, Primitive has been a mainstays of the Los Angeles skate and street scene. What started as a project by three friends—Paul Rodriguez, Andy Netkin and Jubal Jones—to curate ...