In the summer of 2015—five years after Reebok signed a landmark deal to become the official athletic brand of CrossFit Inc.—Nike announced that its own competing cross-training sneaker, the Nike ...
The search for new owners comes after a tumultuous five years for the fitness company, including an athlete death and financial concerns. By Remy Tumin and Calum Marsh CrossFit, the crisis-riddled ...
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