Product marketing has been increasingly gaining importance in the advertising, marketing and communications world. It achieves the perfect synergy between product teams and marketing communications ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new product marketing strategy on the natural food ...

Many marketers are facing unprecedented challenges due to the current high-inflation environment. As with any crisis, it is important for companies to understand how their consumers will likely behave ...

Learn how a harvest strategy helps maximize profits by cutting costs on aging products in marketing and investing. Discover the benefits and applications today.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Cody Low According to the ...

Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Opinions expressed by Entrepreneur contributors are their own. PR and marketing are essential elements in your product’s success. However, when it comes to crafting a message and communicating it to ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy requires a ...