It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating throughout the ...

As products of all kinds embed various levels of intelligence, software becomes a key differentiator—making the integration of software into the product development process critical. Intersection of ...

In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

LOS ANGELES, CA / ACCESS Newswire / February 11, 2026 / As demand for connected products continues to grow, companies ...

Companies today have become well aware of the critical impact customer experience has on their profitability and business performance, putting in place ongoing efforts to improve those CX capabilities ...

Product life cycle and project life cycle sound quite similar, but in fact, are very different from one another. A product life cycle focuses on organic sales numbers. Project life cycle examples are ...

LAS VEGAS, Dec. 18, 2025 /PRNewswire/ -- PTC (NASDAQ: PTC) today announced that it will demonstrate how Automobili Lamborghini S.p.A can leverage the Intelligent Product Lifecycle to improve the ...

The global digital economy creates a variety of internal and external factors that increase challenges in new product introduction (NPI). Products are becoming more complex, life cycles are getting ...

The small business environment today is very dynamic and competitive, and new product development is a crucial process if you want to survive. For small enterprises to withstand competition from ...