For years, point-of-care advertising aimed at healthcare providers has operated on a simple premise: get your message in front of clinicians while they’re somewhere near a patient. A waiting room ...

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Lane4.io, the first and only supply-side platform (SSP) built for Electronic Health Record (EHR) and ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

KFAR SABA, IL / ACCESS Newswire / May 28, 2026 / Gamoshi, a provider of programmatic advertising technology solutions, is expanding its infrastructure and platform capabilities to support growing ...

Opinions expressed by Entrepreneur contributors are their own. The online marketing industry is chock-a-block with terms and acronyms that are incomprehensible to everyone but insiders. That’s why I’m ...

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

WILMINGTON, DE - May 28, 2026 - PRESSADVANTAGE - The platform’s core process is centered around what G-Stacker ...

Wayne Blodwell, founder and chief executive of the Programmatic Advisory, has recently rebranded it as TPA Digital, deliberately phrasing out ‘programmatic.’ He believes the industry has outgrown the ...