Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...
A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...
The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...
With digital ads booming, Amazon's scale, AI-driven ad tools and diversified model may give it the edge over The Trade Desk.
Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.
The United Nations has asked tech companies to consider moving to business models that don’t rely on programmatic advertising to help reduce the spread of misinformation, disinformation and hate ...
Fluency, the Digital Advertising Operating System (DOAS) for scaling paid media operations across all major channels, ...
An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...
From the Radio World “Who’s Buying What” page: 88.3 WBGO(FM), licensed to Newark, N.J., is the only full-time jazz station in the New York City tri-state area. This fall, it partnered with SoundStack ...