The digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented, potentially seeing the highest voter engagement or disengagement ...

In 2026, this shift should lead to a rethink of your programmatic strategy, and here’s why. Most viewers juggle multiple streaming subscriptions, leading to a fragmented entertainment landscape where ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their ...

The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...

AUSTIN, Texas, Feb. 10, 2026 /PRNewswire/ -- Growth Channel and Speedeon announced a new partnership enabling advertisers to ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.

So many dog breeds, so little information on targeting their owners! That was an issue the IAMS marketing team -- and Starcom -- faced when developing the company's programmatic strategy, according to ...