Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond, as the $36 billion US programmatic market expands and major tech platforms position ...

Ahead of The Drum’s Programmatic Punch UK this December, we spoke to panelist and partner, Cristina Constandache, chief revenue officer at Viber about underlying concerns for transparency, why ad ...

According to MiQ, the interest for audio-based campaigns is significantly higher in Asia Pacific compared to North America. Weekly podcast listenership has increased 17% since 2021 because of the ...

audioadpro, the Wakefield-based programmatic digital audio trade desk, has announced the appointment of two new team members ...

Audio has formed a considerable part of listeners' media consumption, with many people in Hong Kong, Singapore, and Japan saying they now listen to audio formats like podcasts daily or weekly. 90% of ...

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from ...