Triton Digital®, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, ...

Programmatic audio targeting just got more precise, as Triton Digital has expanded availability of contextual targeting and ...

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

Programmatic digital audio ad spending is forecast to reach $2.59 billion this year, and the marketers and media agencies driving that growth have never been more locked in, as every measured ...

As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

Google’s programmatic audio ads are now available to all advertisers using its demand-side platform DoubleClick Bid Manager. The news, announced Wednesday, gives marketers global access to advertising ...

Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...