For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

The dream of programmatic linear TV is getting a boost. On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis ...

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. I rfon Watkins, CEO of Coull, offers four tips to help you get your head round this form of advertising ...

CTA for all Digital Marketers! In today’s competitive landscape, every marketing dollar needs to work harder. For advertisers, the pressure to grow revenue while staying efficient is real. The good ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...

ITN’s Craig Sulema: Programmatic isn’t defined by how ads are delivered but by how media is accessed, transacted and executed. The post Programmatic Isn’t Defined by Delivery. Workflow & Supply Access ...

The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, moving from industry discussion and alignment into action as the industry works ...

So if the programmatic pros outweigh the cons (and many brands, despite the naysayers, do continue to invest), how do you go about selecting a provider? Many purport to offer the same benefits, so ...