PromaxBDA, the leading global association for marketing, promotion and design professionals in the entertainment industry, has announced that the company’s former board member Steve Kazanjian has been ...

NBC exec Scot Chastain has been elected co-chairman of the PromaxBDA board of directors. Chastain, NBC’s senior VP of affiliate marketing and development, will serve alongside Joe Earley, chief ...

The Houston Texans received the PromaxBDA Sports Media Marketing Gold Award for Best Print or Outdoor Campaign at an awards gala in New York Tuesday evening. The Texans won for their "Unleash the ...

Former longtime BET Networks Chairman and CEO Debra Lee will receive PromaxBDA‘s 2018 Lifetime Achievement Award, the trade group said today. The news comes less than two weeks after Lee’s stepped ...

The PromaxBDA confab comes to downtown L.A.’s JW Marriott hotel this week along with a new focus for the org behind the gathering. Ten years ago, the event was mostly about promos, specifically, how ...

Shazam Entertainment, looking to get its app more tightly synchronized with the TV biz, has hired Jonathan Block-Verk, president and CEO of television marketing association PromaxBDA, as head of TV ...

Social media platforms are connecting hard-core fans to TV shows and movies in massive numbers, helping build a durable base for success for the programs smart enough to harness it in creative ways.

Doug Herzog, Tig Notaro and Chris DeWolfe are among the keynote speakers scheduled for June’s PromaxBDA: The Conference, organizers announced on Thursday. The conference invites creatives, marketers, ...

“The Real” co-host Loni Love has been named host for both the 2016 PromaxBDA North American Promotion, Marketing and Design Awards and the PromaxBDA Global Excellence Awards, TheWrap has exclusively ...