Editor’s Note: Previously, this series on scholarly publishing has offered advice on approaching an editor, getting a book contract, and responding to negative peer reviews. Promotion is a crucial ...

As more people turn to the internet to discover books and get to know upcoming authors, it only makes sense for you as a business leader to publish or promote your books and thought leadership online.

Writing a book is not the end of your journey. It is just the beginning. I am an executive coach with a global clientele, and most of my clients are entrepreneurs. Every single one of them wants to ...

We ditched traditional book marketing strategies for an innovative community-focused approach — resulting in my client’s book becoming a bestseller on Amazon, Barnes & Noble, The Wall Street Journal ...