Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

Wealthy people are more likely to engage in prosocial behavior such as donating money or volunteering, according to a new global study. Wealthy people are more likely to engage in prosocial behaviour ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...